Your next step would be getting the right focus for your news blog. This should basically start with offering a perspective or information that might not be possible for the people to get anywhere else. Try avoiding the chances of repeating information in your blog that the people can easily get from newspapers and TV newscasts. There is no reason more so for an individual to bookmark your news blog if you repeat information that is already available in a newspaper or on the TV. There is probably no shortage of information in your city but people definitely are short of time to actually devote to getting news and information. This is the reason why it is necessary for your news blog to feature an angle that is consistent and clearly defined. You might have this desire of covering political news while providing an insight into what really happened at the City Hall. This means that you must completely avoid writing anything about the time until there is a political angle that you can attach to it.